A marketing and communication plan is the strategy your company intends to follow to reach your target customer audience and inform them about your product or service. Essentially, it is an avenue for you to reach your customers. It forms an important component of a company's strategic plan. There should not be a marketing plan without a strategic plan. The reason for this is, because if your company's vision and direction is not established, there is very little your marketing and communication plan can achieve. You will also find that your marketing activities tend to be ad hoc, and fail to reach the right customer audience.

 

With over 20 years of experience in delivering successful marketing and communication solutions to organisations across various industries, such as, health, aged care, engineering, real estate, construction, education, recruitment, hospitality, and telecommunications, we have the right skills and experience to help you achieve your strategic goals.

 

Our marketing and communication plans help companies stay focused on their overall strategy by providing thorough guidelines on what you need to do, and what you need to say, to promote your products and services to your target customer audience.

 

We will also focus on the full customer journey. Our plans provide guidance on what actions your organisation needs to perform at the different stages of the customer journey, and what you need to say to your customers at each touch point in their journey.

 

Our marketing strategies are backed by thorough market research, competitor analysis, and campaign delivery capabilities, both digital and conventional, ensuring that we achieve the best possible outcome for your organisation.

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From the most fundamental activities, such as SWOT (strengths, weaknesses, opportunities, threats) analysis, to the latest technologies surrounding online marketing, including social media and Search Engine Optimisation (SEO), we are equipped to construct the right strategy to help you reach the right target audience. 

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Our marketing and communication plans come decorated with a media strategy, a timeline of delivery, and budget proposals, which we will discuss with you, and further customise to suit your requirements.

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​In addition, we can help in planning, developing, and executing the following marketing and communication activities for you:

• Advertising campaigns

• Public relations campaigns

• Brand development, including logo design and rebranding

• Media liaison and management

• Website development

• Search engine optimisation (SEO)

• Social media management

• Event management

• Customer relationship management (CRM)

• Research and market analysis

• Artwork design

• Sponsorship plans and campaigns